Athlamour
A woman in a forward fold wearing the Athlamour tank and capri, the Sporty Bag beside her
The campaign · Nueve, Phase One

Black
is Back.

Move with purpose. Dress with intention.

European designIntentional detailFabric as the model

Nueve

Nueve is Spanish for nine. A new Eve — nine women shaped it.
The wardrobe: four pieces and a bag, built to combine.

Phase One · all blackThe collection completes in 2027 — extending the wardrobe without resetting it.
View the collection
The gap nobody built for

Nobody was building for the woman who has already arrived.

Composed. Driven. Thirty-five to sixty-four.

Designed for her specifically. Not adapted for her.

This is me.

Nicole, the racerback tank, in black knit
Knitted, not just designed

Ultra-thin. Soft to the hand. It springs back.

Knitted in Italy from ECONYL® regenerated nylon. The fabric story
Celine worn, in soft daylight

Sportswear engineers a body. Athlamour designs an identity.

Where she'll find it

Athlamour will not be sold everywhere. It arrives through designer-concentrated retail — the curated spaces that house India's best independent design labels — and direct, on athlamour.com.

  • No public malls.
  • No marketplaces.
  • A lifestyle wear brand India builds, rather than one it imports.
Launched the moment it was ready